Big Co’s resistance to “Radical Innovation”

Wired has just come out with their “Wired 40” list of the most innovative and progressive companies. They identified 5 major trends, power to the people being one of them.

Look at the trend today around Internet-based technologies. There are millions of individuals sharing information on blogs, sharing photos & videos, and participating in forums. Business and government are slow to adopt these new innovations using the Internet because they are seen as “radical” and therefore scary and risky. Government and large corporations are much more comfortable with evolutionary improvements. Even though they have been developed by and for the masses (ie MySpace), the applications of these technologies hold great promise in the business world. Those that choose to adopt them more aggressively will make great strides in moving ahead of their competitors that choose a more evolutionary path.

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