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Get it while it's hot, or at least 98.6 degrees

posted by Vicki Monti Monday, July 24, 2006 at 8:37 AM
in advertising, word of mouth
Advertising on barf bags isn’t the absolute worst idea I’ve ever heard, that’s for sure. In fact, it’s pretty novel. You’re talking to a captive audience, and depending on what you’re marketing (say Dramamine or toothpaste) you might be hitting your target audience as well. While such advertising isn’t exactly interactive, at least it offers something new.
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