This Folger’s commercial, albeit slightly creepy, is pretty cool in my not-so-humble opinion. What I like best about the whole she-bang, though, is the corresponding website for the commercial, toleratemornings.com. It’s very tangential to the direct sale of Folger’s coffee. It’s a website where people who have something in common, i.e. hating getting up in the morning, can go and play some games and have a little fun. It’s less “buy Folger’s, we’re great” and more “have some fun, and oh, by the way, we’re Folger’s and we sell coffee.” Works for me.