We make brands more human.

Everything is changing. As it turns out, brands don't "own" market segments. They are simply nodes in complicated human networks. And they're either influential in their networks, or they're not. To have influence, brands must become knowledge brokers. And they need to learn how from the ultimate brokers: humans. Your brand needs to learn to be more human.

ACK ACK
August 9, 2006
by phaedrus

As the noise increases, this kind of rather presumptuous “guerrilla action” just seems to grow more pervasive. Sure, it’s clever, but I fail to see how ‘clever’ is necessarily tantamount to ‘effective.’ Perhaps I’m just a curmudgeon, but I must say, “Please do not surreptitiously affix things to my vehicle, domicile, or other effects.”
Then again, I just got a parking ticket for having parked on the wrong side of the street on the first odd Wednesday of the month, so perhaps I’m a little raw about the prospect of having bits of paper appear on my vehicle.