I expect this story to have an eccentric orbit. But I intend that it should prefigure and ultimately arrive at a simple focus. It is this: New marketing means authentic human communication. Like all simple summaries, it’s a platitude. Personally, I get sweaty about attempting to describe the historic-philosophic-cultural superstructure of something like this new marketing stuff. But hey, if you wanted platitudes, you’d have given up on this by now.

The name I use as a symbolic link to these ideas is ‘Integral Marketing.’ I think this name pretty much sucks. As a name, it points directly to my thesis (and is something of an homage to some of the thinking that inspired said thesis), but damn if it ain’t lifeless. Here’s to hoping someone can suggest something better, because I will happily adopt it.

This much I know, this story has a curious and varied cast of strange attractors. Hal Riney shows up, which might not seem strange. He’s the consummate ad guy. I’m not ashamed to admit that I got choked up watching the original Saturn spots (can’t find them online anywhere.) Interestingly perhaps, Hal is mashed up in my head with beat author Jack Kerouac, who makes an appearance.
In pops one clever Mr. Russell Davies. He’s an Account Planner. Followed by Ken Wilber. He’s, well, a philosopher. He also holds the distinction of being the only philosopher to have his collected works published while still alive*.
I plan on working in Dr. Clayton Christensen, Autism, and Ovid as well.

Obviously I’ll weave it all together at the end with a QED, full gainer, triple salchow, and a rhetorical flourish that will achieve sentience and make you a latte all while you listen to the final 2:30 of the Sinfonia of Guglielmo Tell (Chially, Pavarotti, National Philharmonic). So, y’know, if that doesn’t seem interesting, I can maybe do some sockpuppetry or something.

Next: Integral Marketing, Part II – Antinomian Marketing