We make brands more human.

Everything is changing. As it turns out, brands don't "own" market segments. They are simply nodes in complicated human networks. And they're either influential in their networks, or they're not. To have influence, brands must become knowledge brokers. And they need to learn how from the ultimate brokers: humans. Your brand needs to learn to be more human.

Wonk Bona Fides
August 31, 2006
by phaedrus

Scott Schiller, who has been doing unbelievably great stuff with Javascript for a long time now, built this devilishly clever test of your Web 2.0 bona fides. To purify myself of the crushing weight of the pressure to have remnents of these sites from his list in my cache, I’ve decided to print the homepages and burn them at some future date. I scored a 21%.