We make brands more human.

Everything is changing. As it turns out, brands don't "own" market segments. They are simply nodes in complicated human networks. And they're either influential in their networks, or they're not. To have influence, brands must become knowledge brokers. And they need to learn how from the ultimate brokers: humans. Your brand needs to learn to be more human.

Advert Lover
October 18, 2006
by tokyocrunch

A little bit Digg, a little bit Gong Show, Advert Lover encourages the square-eyed masses to feast upon the briney meat of the capitalist barnacle. So, how long until agencies themselves overwhelm the site with self-adoration? Or use it to popularize their own leaky virals? 11 minutes.