I suggest NOT playing the f-ing M&Ms Dark Chocolate Dark Movie Game unless you have tons of time to kill. I instead recommend going to their site and forwarding it to all your friends to make up for all the times they drank your last beer. Bastards.

[And since I know you’re gonna play it and I know you’re not gonna figure out all 50 scary movies, let me just say that a quick Google search will save your sanity. Well, if cheating is your thing.]

No deep insight here, I've just gotta give this artist a link: Sarah Roper -- illustrator / director of Mastercard's "A Home for the Holidays" everywhere'd sweepstakes -- has some yummy work. Shag meets 101 Dalmations, maybe?

I was reading the St. Louis Post Dispatch (the printed version!) one recent morning and came across this associated press story:

On many college campuses, home recipes are what's cooking.

Aside from some ridiculous talk about parents and children born after 1981 being closer than any previous generation, it’s an interesting article highlighting a topic close to all bigwidehearts. Becoming more human.

Continue reading "Whatcha' Got Cookin'" »

I was logging into Yahoo Games (shut up, you know Pyramids has got it goin' on) and for some reason actually paid attention to the 15-second Flash animation banner ad that precedes my carpal-tunnel-syndrome-inducing gaming glory. What was the ad for? Adult ADD. Does anyone else see the irony in this? I mean, yeah, I paid attention to it but would you expect the same from someone who actually has Adult ADD?

[Sorry I can’t post the link since the banner ad rotates out, but I think we already lost our ADD friends anyway]

Great example of authentic branding. Nice job of Dove’s ad firm using YouTube to reinforce Dove’s “Real Beauty” campaign which is an awesome concept. I actually pitched a similar concept to the CEO of large prestige cosmetics company about 4 years ago. This idea came from the fact that this particular brand, wasn’t acknowledging the fact that their customers tended to be middle aged women – not young beauties and that they should embrace that position and market to them. No dice though – they refuse to admit who their core customers were and kept trying to appeal to younger women and continuously losing that battle to other brands more aligned with that age group. Why doesn’t anyone in prestige cosmetics want to embrace the mature woman – aren’t they the ones with the deepest pockets and strongest desire to maintain their beauty?

Nice job Dove.

I did a brief search to and find out who is behind the campaign but came up empty. Anybody know?