Hearing aids are mismarketed. Right now, I should be trying to figure out how to pay $3000 for some espionage-ready X-man hearing skills. I’m talking targeted, telescopic microamps that add 100 zeros to the Whisper 2000. Seriously, these things should make the Bionic Man noise when I jut out my neck and crank heavy reverb when I suck in sound, hands on hips.
“Honey, the neighbors have termites.”
For some reason I have been obsessed lately with Circuit City and Best Buy – a tale of two companies. Maybe because of all the holiday and Super Bowl promotions around Flat Screen TV’s. Regardless of why, it makes me think back to my days as a retail executive with the now defunct May Department Store Company, which merged with Federated Department Stores last year.
May Company grew dramatically during the 80’s and early 90’s under the leadership of David Farrell. It grew through the acquisition of a number of other traditional department stores – mainly regional players. Then May centralized a number of functions creating efficiencies and more central control. For a number of years it held the title of the nation’s largest department store company (if you classify out discounters such as Sears, Wal-Mart, Target, and JC Penney’s).
My comrade, sharp tack extraordinaire at a respected academic-centered consultancy, posted the following at his organization’s official blog:
Why isn’t there a FAQ on this site?
Good question. We’ll put one up soon.
I can only assume his post is in response to 1) redundant queries or 2) the suggestion of a FAQ, specifically, to field them. His site receives respectable traffic from all sorts, folks who no doubt inundate his whipsmart cohorts with fairly tedious questions. Indeed, FAQs (in their traditional use) are useful for pre-qualifying clients & associates, redirecting lost interlopers, and translating industry jargon. But here’s why I must dissuade said tack from a FAQ: they’re designed to end a conversation before it begins.
Every Woz needs a Jobs. And every Jobs needs a Woz. I’m talking, of course, about Apple Computer co-founders, Steve Wozniak, and Steve Jobs.
VO5: “Hair treatment so revolutionary, even China gets it!”
China: “Saaaay, this V05 hot oil is PERFECT for frying every American man, woman, and child into yankee pigdog rangoon! 21st Dynasty can ya feel me!?”