We make brands more human.

Everything is changing. As it turns out, brands don't "own" market segments. They are simply nodes in complicated human networks. And they're either influential in their networks, or they're not. To have influence, brands must become knowledge brokers. And they need to learn how from the ultimate brokers: humans. Your brand needs to learn to be more human.

Did somebody say “missile parade” … ?
January 18, 2007
by tokyocrunch

VO5: “Hair treatment so revolutionary, even China gets it!”
China: “Saaaay, this V05 hot oil is PERFECT for frying every American man, woman, and child into yankee pigdog rangoon! 21st Dynasty can ya feel me!?”