We make brands more human.

Everything is changing. As it turns out, brands don't "own" market segments. They are simply nodes in complicated human networks. And they're either influential in their networks, or they're not. To have influence, brands must become knowledge brokers. And they need to learn how from the ultimate brokers: humans. Your brand needs to learn to be more human.

I … i … THINK … think … HE … he … SLISTENING … slistening … ing …
January 29, 2007
by tokyocrunch

Hearing aids are mismarketed. Right now, I should be trying to figure out how to pay $3000 for some espionage-ready X-man hearing skills. I’m talking targeted, telescopic microamps that add 100 zeros to the Whisper 2000. Seriously, these things should make the Bionic Man noise when I jut out my neck and crank heavy reverb when I suck in sound, hands on hips.
“Honey, the neighbors have termites.”