We make brands more human.

Everything is changing. As it turns out, brands don't "own" market segments. They are simply nodes in complicated human networks. And they're either influential in their networks, or they're not. To have influence, brands must become knowledge brokers. And they need to learn how from the ultimate brokers: humans. Your brand needs to learn to be more human.

Be Human
January 8, 2007
by phaedrus

Daniel over at Organic‘s Three Minds blog has a post about Paul English’s gethuman.com. Basically, gethuman.com is about trying to get companies to improve their phone support. “Be Human” is our mantra at bigwidesky, and things like this redound to my belief that being human is a meme whose time has come.

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