We make brands more human.

Everything is changing. As it turns out, brands don't "own" market segments. They are simply nodes in complicated human networks. And they're either influential in their networks, or they're not. To have influence, brands must become knowledge brokers. And they need to learn how from the ultimate brokers: humans. Your brand needs to learn to be more human.

Obama Been Bloggin

Taking a HEEEEEYYYYAAAAARGH from Howard Dean, the Barak Obamaniacs have woven themselves a tapestry of MyBarakObama microsites to motivate, connect, and empower a formidable cluster of web-savvy politiquitos. While every viable candidate in the slim pickin pile is using blogs, Flickr, and YouTube to some degree, Obama’s advisors force the question: can they harness enough online energy to offset the disadvantage of a political underdog (whoever that may be)? Will online word-of-mouth supplant the legacy of ever-mounting political contributions?
Regardless of political leanings, it’s worth investigating the emergence of online social networking as the new political networking.
It’s too early yet to get my vote, but they’ve definitely earned a link.