Easily Generated Demographic Specific Ads – You Kiddin’ Me.

The mystique that used to exist around creating great ads is fading away. More and more tools are becoming available that allow companies and individuals to do things that only the agencies could have done a few years ago. Now there are web based editing tools that can be used to make, edit and even customize ads. Here is a New York Times article about just that.
The leading advertising agencies will be the ones who stay on top of these changes and find ways to leverage them through innovative approaches, thus maintaining their value. Agencies have to focus on great concepts that can be leveraged in multiple Medias, often playing off other.

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Bill Gates Doing the Promo Circuit

I don’t watch that much TV and I’ve seen Bill Gates on at least two talk shows last week; The Daily Show and the Today Show. I’m sure there were more. Perhaps I’ve never noticed this tactic before, but he’s promoting Windows Vista just like Bruce Willis would be promoting his latest blockbuster film. The Daily Show interview was very entertaining and worth a look. Here’s a link to
Video: Bill Gates on the Daily Show – Part 1“>part 1 and
Video: Bill Gates on the Daily Show – Part 2“>part 2.
Has Microsoft done this in the past? Has Jobs hit the talk show circuits too? He hasn’t as far as I know and I don’t think its common for CEO’s to use this medium to promote new product launches. I just found this interesting and wonder how much interest it has generated in the new operating system. This may be a new role for Mr. Gates now that he is not as active in the day to day business. If so, they may want to give him a little more coaching so he doesn’t appear so awkward.

Tale of Two Companies: Part 2

Last week I wrote a post about Best Buy and Circuit City in an effort to discuss how innovative companies stay ahead of their competitors. I got a couple of great responses from two successful entrepreneurs which you can find here highlighting the problems that Best Buy has had with Geek Squad.
What I really wanted to emphasize is that companies need to think ahead, innovate and continuously take risks. Those that choose what I call the “me too” strategy always follow and are never first to market with an innovation.

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