  
“No chip on my shoulder.”
“Letting the chips fall where they may.”
“When the chips are down.”
“Win one for the Chipper.”
“The Chiperor's New Clothes.”
HEY! I'M TALKING TO YOU!
Ars Longa, Vita Brevis.
We, uh, proclaim.
Or, "How to be a putz."
design
(this category is not yet active)
"So God created man in his own image, in the image of God he created him."
Set and setting.
Transcending technological conscription.
Traditional Marketing + Marketing 2.0 = Integral Marketing
Yawn.
Stuff about which we're woefully unqualified to comment.
Wait; so the internet isn't just television with a keyboard?
Gee. That's interesting.
 
Hugh Macleod's brilliantly irreverent business card cartoon blog.
Find cool stuff.
Ben McConnell and Jackie Huba wrote the book on Customer Evangelism.
No really, they did.
Eponymous blog of an account planner.
a blog about a podcast about advertising and other stuff
Garr, buddy. Why not 'preZENtation'?
The confluence of innovation, business theory, technology, and economics.
 
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  Abe and the Beaver...An UpdateUSA Today has some stats on recent campaigns. They called out the sleep aid Rozerem. Check it out here. This is just an update from a blog post a couple months ago about what the drug company behind this ad should do seeing that sales are very far behind the category leaders.
 
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Strange survey--asking "do you think the ads are effective" is...irrelevant. The audience can speculate all they want, but their judgment of the ad's effectiveness accounts for nothing. You measure effectiveness through results. I might think that one hacksaw cuts steel better than another, but until I actually, y'know, try to cut the metal I don't really know.
One of the biggest challenges Rozerem faces is simply what the article points out from the beginning: there's a flood of sleep-aid stuff available. Probably an excess. Much of it likely useless. The result of these conditions for the humans who buy the stuff is probably confusion, uncertainty, maybe growing indifference. Rozerem came into the game late and spends less money on media placement, and, who's to say that the product is any better than the competition's?
If they want to succeed, they might need to consider something aside from or in addition to a pretty good TV spot. It ain't easy.
Amen brother!