We make brands more human.

Everything is changing. As it turns out, brands don't "own" market segments. They are simply nodes in complicated human networks. And they're either influential in their networks, or they're not. To have influence, brands must become knowledge brokers. And they need to learn how from the ultimate brokers: humans. Your brand needs to learn to be more human.

Bored vicariously.
March 29, 2007
by tokyocrunch

During our recent San Francisco travels, Skye and I were disrupted by the last of the Universal Soldiers. His name’s Justin, so hints his URL, and he’s revolutionizing something or another with an idea that was bound to come about sooner or later: 24/7 real-time first-person, erm, programming. Though I reckon his is a case study in content-second webcrap, don’t take my word for it. Check out for yourself the exciting highlights of his first week of broadcast, including “sleeping” and “cleaning up after a party” — just like your own life, except in lousy resolution.
[Still, props for follow-through.]