USA Today has some stats on recent campaigns. They called out the sleep aid Rozerem. Check it out here. This is just an update from a blog post a couple months ago about what the drug company behind this ad should do seeing that sales are very far behind the category leaders.

We’re back on Broad Street. Morning engagements kept me from the first two presenters, and I’ve come into the middle of a presentation on “Entertainment.” The session is “curated” by Lee Maicon; Bald Guy, and Head of Planning at StrawberryFrog. The program doesn’t contain the names of the three panelists. One of the panelists is a particularly smart cat who is speaking about narrative and meaning. He (the smart dude) just walked us through some movie clips – one from Kurosawa’s “Ran”, and one from the Matrix. I haven’t been able to determine what exactly they’re trying to tell us, but I’ve only been here for a few minutes.

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I’m sitting here in the “Downtown Ballroom,” 41 Broad Street, NY, NY for the futuremarketingsummit. As of fifteen minutes ago, Scott Goodson was to begin his keynote. It has yet to begin. Okay, well he’s just starting now. Technical difficulties with projectors and computers were repeatedly met with Scott’s opening line, “Welcome to the Future.”

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So everything is changing. You may have heard. Technology, of course, is always changing. The communication culture is changing. Business is changing. Politics is changing. Change is changing.

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