We make brands more human.

Everything is changing. As it turns out, brands don't "own" market segments. They are simply nodes in complicated human networks. And they're either influential in their networks, or they're not. To have influence, brands must become knowledge brokers. And they need to learn how from the ultimate brokers: humans. Your brand needs to learn to be more human.

Science Cafe
March 15, 2007
by phaedrus

I just spoke with Al Wiman about the Science Cafe offering they run over at the St. Louis Science Center. Tonight, the topic is, “Are We Committing Biocide? The Human Impact on Biodiversity” and includes Peter H. Raven, President, Missouri Botanical Garden. I’ve been wanting to go to one of these because of the access it offers; they bring each guest around to each audience table for one-on-one discussion. Alas, not tonight for me because it is my wife’s night out and I’ve got the boys. Despite my absence, I thought I’d tell y’all about it. The folks over at the science center are doing yeoman’s work and deserve all the support we can give ‘em.