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Customer Service is Marketing

posted by Eliot Frick Sunday, April 8, 2007 at 12:55 AM
in advertising, integral marketing, word of mouth

The Consumerist has a post about some excellent customer service from SmartBargains.com.

Every ad agency should be making every attempt to sell some kind of customer service initiative with every campaign. An authentic interaction. If the marketing is going to tell a compelling story, it had better be congruent with the customer's experience when something inevitably goes wrong.

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