The other day, the bigwidesky family received news – through a surreal game of “telephone” – that Skye was dead. A shock to us all – especially Lana – Matt and I haphazardly switched to “panic mode” and went across the street for sushi. “Drinking all the chilled saké in the world won’t bring him back,” we lamented.

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In the graceful, brutal arc of a doomed relationship (romantic, professional, abstract, etc.), there may not be a staccato thunderclap signaling that Things Just Went ‘Round The Bend. Most often, evidence of the downward spiral comes in the aggregate, the result of a slow leak from pressurized discontents. What starts with an uncompromised disagreement evolves into militant passive-aggression and thereafter degrades to bitter nothingness. This has been well chronicled in the Cure’s old stuff.

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[belated entry; busy is good]
IDEO is listening.
With no more nudging than our recent bloggy squawk, the revered designistas rocketed to bigwidesky some replacement method cards, a deftly penned note, personal contact card, and a paperclip we’ve dubbed “le sex bomba”. An impressive response, for sure, from an organizational monstrosity that understands the inescapable gravity of personal, human customer service [as Eliot noted earlier with uncharacteristic brevity, customer service is marketing]. And given that we really ain’t nobody to them, well, their attention feels nice.
[We're still deliberating whether or not IDEO is just playing along with our earlier conspiratorial suspicions, or if they've inadvertently included some proprietary scrap: check out this curious sketch on one sheet of their packing paper.]