The other day, the bigwidesky family received news – through a surreal game of “telephone” – that Skye was dead. A shock to us all – especially Lana – Matt and I haphazardly switched to “panic mode” and went across the street for sushi. “Drinking all the chilled saké in the world won’t bring him back,” we lamented.
In the graceful, brutal arc of a doomed relationship (romantic, professional, abstract, etc.), there may not be a staccato thunderclap signaling that Things Just Went ‘Round The Bend. Most often, evidence of the downward spiral comes in the aggregate, the result of a slow leak from pressurized discontents. What starts with an uncompromised disagreement evolves into militant passive-aggression and thereafter degrades to bitter nothingness. This has been well chronicled in the Cure’s old stuff.
[belated entry; busy is good]
IDEO is listening.
With no more nudging than our recent bloggy squawk, the revered designistas rocketed to bigwidesky some replacement method cards, a deftly penned note, personal contact card, and a paperclip we’ve dubbed “le sex bomba”. An impressive response, for sure, from an organizational monstrosity that understands the inescapable gravity of personal, human customer service [as Eliot noted earlier with uncharacteristic brevity, customer service is marketing]. And given that we really ain’t nobody to them, well, their attention feels nice.
[We're still deliberating whether or not IDEO is just playing along with our earlier conspiratorial suspicions, or if they've inadvertently included some proprietary scrap: check out this curious sketch on one sheet of their packing paper.]