[belated entry; busy is good]
IDEO is listening.
With no more nudging than our recent bloggy squawk, the revered designistas rocketed to bigwidesky some replacement method cards, a deftly penned note, personal contact card, and a paperclip we’ve dubbed “le sex bomba”. An impressive response, for sure, from an organizational monstrosity that understands the inescapable gravity of personal, human customer service [as Eliot noted earlier with uncharacteristic brevity, customer service is marketing]. And given that we really ain’t nobody to them, well, their attention feels nice.
[We're still deliberating whether or not IDEO is just playing along with our earlier conspiratorial suspicions, or if they've inadvertently included some proprietary scrap: check out this curious sketch on one sheet of their packing paper.]
We make brands more human.
Everything is changing. As it turns out, brands don't "own" market segments. They are simply nodes in complicated human networks. And they're either influential in their networks, or they're not. To have influence, brands must become knowledge brokers. And they need to learn how from the ultimate brokers: humans. Your brand needs to learn to be more human.
