bigwidesky is beaming to introduce propeller, our high altitude interactive development team. Specializing in web, CD, and DVD communications, propeller “pulls message, design and technology into harmony to create interactive media that elevates your message, your image, and your essence.”
Now, before someone leaps up in the middle of a small town PTA meeting and shouts “Just a second there, bub! bigwidesky and propeller are the same thing: DEVIL MUSIC!” — allow us to clarify the delineation: bigwidesky is an innovation company exploring the corporate/community relationships of the new marketing paradigm; propeller is an interactive development team executing brand experiences within a digital medium.
Put another way, { bigwidesky : mankind’s lust for the stars :: propeller : Saturn V moon rocket }
We make brands more human.
Everything is changing. As it turns out, brands don't "own" market segments. They are simply nodes in complicated human networks. And they're either influential in their networks, or they're not. To have influence, brands must become knowledge brokers. And they need to learn how from the ultimate brokers: humans. Your brand needs to learn to be more human.