We make brands more human.

Everything is changing. As it turns out, brands don't "own" market segments. They are simply nodes in complicated human networks. And they're either influential in their networks, or they're not. To have influence, brands must become knowledge brokers. And they need to learn how from the ultimate brokers: humans. Your brand needs to learn to be more human.

Ooooh, that’s lovely! I’ll take it!
September 5, 2007
by tokyocrunch

Like most in or near the ballpark of our discipline, we hate spec work. I think it tickles a nerve near to this dirty business, excerpted:

Do the intellectual property rights to student work produced in the normal activities of a regular course belong to the student or to the University in which the student is enrolled?

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Breakin’ 3: Corporate Shuffle
September 4, 2007
by bendango

There’s something about breakdancing that, whether I can or not, makes me want to try it. I probably should have started when I was a nimble, back-flipping, pre-adolescent gymnast with health insurance.

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