We make brands more human.

Everything is changing. As it turns out, brands don't "own" market segments. They are simply nodes in complicated human networks. And they're either influential in their networks, or they're not. To have influence, brands must become knowledge brokers. And they need to learn how from the ultimate brokers: humans. Your brand needs to learn to be more human.

Arrival
July 27, 2008
by phaedrus

This blog about corruption at the Memphis, Tennessee Police Department is a sign. It is a sign of the arrival of the new communications paradigm.
If the custodians of communications for organizations of all kinds don’t recognize the importance of this and respond appropriately, we could have a French Revolution kind of scenario. I’d prefer an American Revolution kind of outcome.