Social Media Qua Non

So now we’ve got Social Media. It is the bell what ringeth out glory on high. As is the wont for cohesion in every industrial tribe, marketers (and IT folks of course) have their lexical totems. Social Media—how about I just call it, like, Social, k?—is the totem of the moment.
Great. Social rocks. It does. But it’s not there yet. Because we’re not there yet.

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