Has anyone seen the newish online stop-smoking program campaign becomeanex.org? It’s a program designed to help you “relearn life without cigarettes.” I was drawn to it through banner ads containing quirky line art animations of smokers in trigger situations – i.e., out drinking, after a meal, celebrating…
In each 10-second animation there’s a surprising reveal of the cig behind the situation: the “celebrating” girl is surrounded by confetti and blowing a party horn. After a few honks you realize it’s actually a lit cigarette she’s blowing. The “after a meal” guy finishes his food and belches up a cigarette. Kinda weird – I like it!! Continue reading
That was the question that popped up during a conversation about the Sang Han thread on the St. Louis Egotist. I was having the conversation with a certain creative director person who shall remain unnamed on account of I expect she wouldn’t want to be in the middle of something like this. We were discussing my post about the post about Sang and she said something like, “Since user experience seems to be so heavily informed by this idea of mental models, how does good UX design differentiate itself?”
Actually, she may have said nothing like that at all, but I heard something like that and since I’m not divulging my source, I suppose it doesn’t really matter. The question is an interesting one I think. So much of the inquiry that informs the UX design process is designed to get at what the user expects based upon their previous experience. The goal then is to give those users what they expect. Now I realize the UX community is not a monolith, so I’d imagine there are many different explications of the “goal of UX design” floating around out there. That said, I haven’t really heard any what you might call “mainstream UX people” saying things what would radically depart from my above formulation. Continue reading
I know this interactive creative director person. No really. I know a good many people what might fit that description actually. But this one person I’m thinking of is named Sang Han. None of the others I know are named that. I’ve never had the pleasure of working with him, but we’ve had some few interactions here and there, and I’ve seen a lot of his work. It’s really a lot beautiful stuff I think. Well, I mean, go look at it. He has that certain something, yes?
I recently wrote a post that discusses the way in which the specialists that meet at the intersection of creativity and technology are often carping about how others “don’t get it,” and how the different specialists mean different things when they say it. Yesterday, my friend Skye sent me a link to a post on the St. Louis Egotist featuring Sang’s work. In the comments, this “you don’t get it” theme presented itself. (To be honest, some of the commentary is merely inside baseball soap opera stuff which is not a lot germane to my post, but it’s there to read if you’re into that kind of stuff.) The point is that this kind of intellectual siloing is rather a lot a common thing and you don’t have to go looking very far to find it. Continue reading