bigwidesky is an idea farm. We cultivate visions of profound experiences that form the heart of authentic human relationships. We do this so that our clients can start to act and connect like people, not organizations. We can do this because we're passionate about the genetics of creativity and innovation. And because we have insights into new ways of connecting with people and ideas that are currently only barely realized.

Organizations don't connect the way people do. People charm. They're charismatic, unpredictable. This one wise, that one guileful, etc. Organizations, with rare exception, come off as pedantic, predictable, condescending or even totally indifferent. Technology is the disparity. The technologies people use to charm and bemuse their peers include conversation, exchange, intimacy. Organizations use technologies like "calls to action," "psychographics," and "default salutations."

bigwidesky helps our clients identify opportunities to use new technologies to begin crafting a more authentic, charming and intimate rapport with all the people they touch. Organizations have been talking at their audiences using basically the same tenor since the invention of the press. New technologies are making it possible to have conversations with these audiences using the oldest technologies: trust, charm, humor, self-deprecation, and authenticity.