We make brands more human.
Everything is changing. As it turns out, brands don't "own" market segments. They are simply nodes in complicated human networks. And they're either influential in their networks, or they're not. To have influence, brands must become knowledge brokers. And they need to learn how from the ultimate brokers: humans. Your brand needs to learn to be more human.
Breakin’ 3: Corporate Shuffle
September 4, 2007
There’s something about breakdancing that, whether I can or not, makes me want to try it. I probably should have started when I was a nimble, back-flipping, pre-adolescent gymnast with health insurance.
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The other day, the bigwidesky family received news – through a surreal game of “telephone” – that Skye was dead. A shock to us all – especially Lana – Matt and I haphazardly switched to “panic mode” and went across the street for sushi. “Drinking all the chilled saké in the world won’t bring him back,” we lamented.
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