Yank and Limey’s positioning statement is ‘We speak the same language’ partly because we have experience both client and agency side and we’re providing a service that solves client’s challenges versus inflating our own egos. But there are times you get that uncertain smile that says ‘Geez, what did that dude just say’…. The Limey (You Tube)
Beauty is skin deep, much like branding. If your brand is not founded on solid research and strategy it’ll fail you quicker than you can say cheapasslogo.com. You could probably head to your local beauty parlor and get a logo while having your nails done, but trust me, the shine will wear off after a few days especially when you see Trevor’s Trailers Company down the road has the same cheapasslogo.
So as I always say, ‘Buy cheap, buy twice’. Buy originality and experience, buy a story that has intelligence founded on solid research, it’ll serve you longer and pay for itself, why wouldn’t you want to shine?