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Everything is changing. As it turns out, brands don't "own" market segments. They are simply nodes in complicated human networks. And they're either influential in their networks, or they're not. To have influence, brands must become knowledge brokers. And they need to learn how from the ultimate brokers: humans. Your brand needs to learn to be more human.

Crop Circles linked to tired iPhone Drone pilot
January 15, 2010
by Ken Baker

Dog owners who frequent the Barkin Park dog park in Las Vegas, Nevada were astounded yesterday morning to discover a series of mysterious, grouped circles carved into the dog park lawn. The well-maintained property is closed after midnight, but upon opening its gates Thursday morning, caretaker Bob Geller was making his usual rounds collecting errant dog deposits, when he noticed the circles.

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