I’m sitting here in the “Downtown Ballroom,” 41 Broad Street, NY, NY for the futuremarketingsummit. As of fifteen minutes ago, Scott Goodson was to begin his keynote. It has yet to begin. Okay, well he’s just starting now. Technical difficulties with projectors and computers were repeatedly met with Scott’s opening line, “Welcome to the Future.”

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So everything is changing. You may have heard. Technology, of course, is always changing. The communication culture is changing. Business is changing. Politics is changing. Change is changing.

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A very accomplished, well-known and respected ad guy spoke in St. Louis on Friday. I was in the audience. He was singing the praises of the Mark Ecko/Air Force One stunt. I asked him if the inauthenticity of the stunt (ie. that wasn’t really Air Force One) might make peeps feel like they’d been had.
He responded to the effect that it wasn’t inauthentic because it fit the brand.

An inevitable debate is taking place around the nature of the marketing. John Moore, at his excellent blog, Brand Autopsy, has been a recent party to the discussion. He offers this edited footage of David Jones, global CEO of Euro RSCG speaking at a recent AdAge clambake.

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Russell Davies’ planning blog is a great read. I’ve been reading it for about a year now. I say this because I intend to make screed against something he wrote recently, and I thought I would show some respect before I wax polemical.

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