A little bit Digg, a little bit Gong Show, Advert Lover encourages the square-eyed masses to feast upon the briney meat of the capitalist barnacle. So, how long until agencies themselves overwhelm the site with self-adoration? Or use it to popularize their own leaky virals? 11 minutes.

Matt has a post in which he points out the folly of the advertising agency that does not post their work on YouTube. His point seems painfully obvious, and yet, as he points out in his post, many do not. As to why this is the case, I think Thomas Kuhn’s watershed “The Structure of Scentific Revolutions” offers a simple explanation. Basically, those whose life’s work has been in the service of a particular paradigm are understandably reticent about the possibility of having that paradigm overturned.
Marketing blogger, CoolzOr provides an example of this in action. He has been served a DCMA notice from YouTube because he had posted a PSA about drunk driving which British ad agency, Lyle Bailie International cited as a copyright infringement. What does Lyle Bailie think they have accomplished by this, except to have limited the reach of a PSA about drunk driving, and demonstrated to the world that they are bullies?
Anyway, I’d wager it is exactly this kind of old-paradigm thinking that provides the space for early adopters create novelty while the incumbents sit by and watch.
h/t – Ilya Vedrashko at the MIT Advertising Lab blog

Scott Schiller, who has been doing unbelievably great stuff with Javascript for a long time now, built this devilishly clever test of your Web 2.0 bona fides. To purify myself of the crushing weight of the pressure to have remnents of these sites from his list in my cache, I’ve decided to print the homepages and burn them at some future date. I scored a 21%.

I don’t exactly know how it all spun out of control, but I’m fairly certain I have a Blogger and Friendster and MySpace and GameSpot and YouTube and Flickr and Technorati and del.icio.us account. In all likelihood, my username clogs the registry of another handful of community apps gathering dust. Pat Robertson, forgive me if you’re reading this, but in an effort to establish human connections online I’ve been intimate with dozens of web 2.0 communities, and the names of most I cannot even remember.
Please don’t judge me, because I cherished every one of those applications, if only for a few minutes in the parking lot behind the wi-fi cafe.

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I just discovered John Hagel’s Edge Perspectives and promptly subscribed to his feed. He’s seems like an utterly brilliant frood. Reading the first post I am giddy because I have been unfortunately orotund with all who will listen (or at least feign) on the subject of where I think marketing is inevitably headed. Dr. Hagel’s post (to the likely vexation of my compatriots, no doubt) has me more overwrought than ever. This post by the vampishly astute Strumpette has me additionally lathered (about the content).
So this is a blog. And a rather new one at that. Acting under the assumption that a blog is the proper venue for tempest-in-a-teapot grandiloquence, I intend now to unwind my narrative on new marketing. It will shake out into a number of parts, but I must to warn you now, fair reader: I have a penchant for a kind of looping, lateral storytelling which some (the lawyers want me to warn people with epilepsy) might find, well, obnoxious. So you’ve been warned and all that.

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