Is computerized food production the final frontier for futuristic home design? Mass production has transformed virtually every modern domicile-related industry, from house building to furniture construction – and now, innovative technologies are promising use the finest gourmet culinary delights straight from a household machine we can keep right in our kitchens.
I’ve often thought that what is needed is a lateral search engine. The search results would all be laterally connected to your query. I remember being disappointed that Google’s “I’m Feeling Lucky” button didn’t do just that.
The reason I’ve always wanted lateral search, is that one of the joys of the web for me has always been serendipity. The web is simply filled with opportunities, when looking for knowledge, to find something amazing that you didn’t expect to find.
Chris Brogan has contemplated Twitter as a Serendipity Engine. I think there’s something to this, because today I happened across a tweet from Maarten Verkoren that contained a link to a blog post about a cursor kite. I originally saw the cursor kite at Beautiful/Decay, but Maarten’s link went to yay!everyday, a site I’d never seen. It’s filled with links to gorgeous and interesting art and design. As I perused it, I came across the link to the post at shape+color about anitabling.
You see, Jeremy Elder, the dude what runs shape+color stumbled upon the Flickr stream of anitabling, and came across the amazing work this anitabling has done with paper. The beautiful thing is, he can’t find anything else on this person. He assumes her name is Anita and that she’s a she. Beyond that and what appears to be Portuguese in her Flickr stream, he knows nothing else about her. It’s a gorgeous example of the serendipity I’m talking about.
Dog owners who frequent the Barkin Park dog park in Las Vegas, Nevada were astounded yesterday morning to discover a series of mysterious, grouped circles carved into the dog park lawn. The well-maintained property is closed after midnight, but upon opening its gates Thursday morning, caretaker Bob Geller was making his usual rounds collecting errant dog deposits, when he noticed the circles.
Yank and Limey’s positioning statement is ‘We speak the same language’ partly because we have experience both client and agency side and we’re providing a service that solves client’s challenges versus inflating our own egos. But there are times you get that uncertain smile that says ‘Geez, what did that dude just say’…. The Limey (You Tube)
As far as most media are concerned, there seem to be two main categories of theme:
Concept is, as it sounds, a theme unifying around an idea. Concept has been the main, primary driving force in design and advertising since at least the creative revolution of the ’60s. The entire notion of postmodernism is just the idea of a piece of work becoming more important than the execution of the work.
Concept was really effective in the print-driven advertising world, where we had only one page to convey so much information against so much competition for attention. Compared to, say, a 10,000 word essay on Zbigniew Brzezinski, an ad had to be incredibly impactful and in contrast to its surroundings to stand out and get read.
In the past few years, however, familiar media have become much more idea driven. Maxim magazine, to use an extreme example, is 150 pages of pure concept. Even the editorial content is chunked down, optimized, streamlined, and simplified down to just the idea. Just the tidbit, none of the context.
Complicating that further is the web, a billion pages of ideas with no unifying theme, raw information with little relationship to any of the content on the page. A 100 word news blurb is set next to “phrases” representing navigation, ideas totally isolated in meaning connected only through the context of the interface. This is concept taken to it’s absolute extreme. The web itself is a concept, unviewable, unimaginable in any concrete way. It doesn’t even exist in any physical, relatable form. And it changes form in real-time, updating, shifting, transforming with every click. It’s nothing but concept.
So how does one stand out in this wash of nothing but pure concept? By standing in contrast to the surroundings.
The ideal web campaign is one filled with character.