Brian is a marketing professional with a strong technology background. Working with predominantly IT companies (or IT departments of marketing companies) for a large portion of his career, Brian has enjoyed the advantages of marketing tactics delivered and measured through technology. He’s also been blessed to work with some strong creatives who “get it” and together they’ve been able to fuse technology and compelling creative to reach audiences and measure what happens.
Brian enjoys speaking on subjects such as one to one marketing, guerrilla marketing and effective email marketing. In these presentations he hopes to reach others to inspire them to do something that stands out from the crowd, something different, something creative and something measurable. Brian believes that something as “fluffy” as marketing can and should have ROI.