Ken Baker

Ken will soon have to observe “low overhead” warnings due to the number of hats he has accrued over his 25-year creative career. Graduating with a BFA degree from the University of Missouri, Ken jumped into the job market the same year Apple launched its first Macintosh, and the two have been inseparable since. Just as constant change is an Apple trademark, evolution is a critical part of Ken’s design and advertising agenda.

Strategy and idea-driven, Ken embraces the hybrid attitude that is integral to the job description for a contemporary Creative Director. CDs can no longer simply bank on experience to lead their teams, but must understand and engage in all of the new disciplines (and acronyms) out there: interactive and mobile marketing, lead generation, social media, dynamic content creation, PPC, SEO and multimedia navigation. But it doesn’t hurt to have a rich and award-winning career in traditional media print, POS, broadcast, out-of-home and shopper marketing (i.e. if you have seen it, Ken has likely done it.)

War and Peace may be a quicker read than Ken’s client roster, but his work ranges from alcohol to zip-locks, with a good number of big players in the mix: Anheuser-Busch, Busch Entertainment (including SeaWorld, Busch Gardens and Discovery Cove), Coca-Cola, Verizon Wireless, LA Gear, Nike, Reebok, Kellogg’s, Monsanto, Solutia, SSM Healthcare, Nestle-Purina and Wendy’s (because, oh yes, you DO want fries with that.)

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